How to Get the Most out of Marketing on Linkedin

LinkedIn has emerged as a powerful platform for business owners, marketers, and individuals who are interested in networking, promoting their brand, and generating new leads for their business endeavors. Still, LinkedIn may not be the first social media platform that comes to mind when you’re devising a digital marketing strategy for your company. But LinkedIn offers some extremely powerful marketing tools that can become a vital element to your lead-generation strategy online.

Since the platform is specifically made up of business professionals, LinkedIn is an ideal platform for B2B companies in a way that other platforms will never be. If you’re a B2B company, LinkedIn is probably the most important platform available to you. If you’re looking to do your digital marketing right, LinkedIn will become a critical part of your success. Here are some tips on how to get the most out of marketing on LinkedIn

Make Sure your Profile is Complete

LinkedIn is a professional networking platform, so it’s important that your business feature a complete profile. Otherwise, your profile isn’t going to look the best in comparison to your competitors. Your LinkedIn page should feature the following:

• Logo

• Description of your business

• Your website URL

• Company size

• Industry

• Company type

• Location

These are all elements that are critical to having a successful profile. Your LinkedIn page may be the first time a user has heard of your company, so it’s important to have a fully fleshed-out and informative profile in order to actually start the process of generating a lead.

Share Content Appropriate to LinkedIn

You should be sharing content that appeals to LinkedIn’s base of professionals. LinkedIn is the perfect place to share more in-depth content, especially in comparison to platforms like Twitter and Facebook. The LinkedIn audience will be much more receptive to these types of content. It’s also important that your content retain a sense of professionalism. More casual posts such as funny images and other content that’s unrelated to your industry will likely deter users from taking your business seriously and harm lead generation.

Also, don’t be afraid to make use of the different post types on LinkedIn. Uploading videos and images is a great way to make your company’s feed more appealing and engage potential clients. These types of posts will attract users to your page, where they can engage in existing content and get a better idea of what your business offers.

Use LinkedIn’s Paid Functions

LinkedIn has an InMail function that allows you to send sponsored content, text ads, and other targeted messages directly to the inbox of users who could benefit from your services. This is a very powerful tool and can save you plenty of time in money in the long run. LinkedIn also has a matched audiences tool that retargets users who have already entered your sales funnel. This is just one of the many reasons why LinkedIn is unprecedented when it comes to lead generation for B2B companies.

Use the Search Function

LinkedIn’s search function is extremely useful for users who want to hone in their marketing efforts on very specific audiences. Using the search function in conjunction with the InMail feature offers an incredibly effective means of marketing. In comparison to something like a Facebook ad, LinkedIn InMail increases the chance of your marketing content actually being seen and considered.

Messaging a user individually is also a great way to start new business relationships, open up opportunities for further networking, and help to increase awareness of your company’s brand and mission.

Make Use of LinkedIn Groups

Joining or creating a LinkedIn group is another great way to make connections. Connecting with a group in your niche or industry will create conversations and opportunities for new leads. If you’re looking to join a group, check out the LinkedIn Groups page for a curated selection of existing groups you may be interested in joining.

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Whatever your marketing goals may be, Content-1 can help you reach them. We offer a range of services designed to make your digital journey a success. Contact us today to get started!

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Seo Tactics That Will Actually Harm Your Search Rankings

SEO is a powerful thing, and with great power comes great responsibility. One of the most complicated things about SEO is that nothing ever stays the same. Methods that worked well just a year ago could now fall flat, and techniques that once were useless are now pivotal elements in a successful SEO strategy. Google changes its search algorithm frequently, so it’s pretty easy to become confused and lost in the mess. As a result, many SEO marketers waste their time and energy on outdated or useless tactics. Here are some commonly used SEO tactics that can actually harm your search rankings.

Overusing Keywords

Keywords can be the bread and butter of any effective SEO plan, but there can be too much of a good thing. Using a few keywords will help improve your search rankings, but soon, you’ll reach a plateau, and then a sharp drop. Keywords should be written into your content with plenty of context, not just listed out and slapped at the end of a page. Focus on creating content developed for the reader, not for a search engine.

One-Click SEO

Any single-click SEO plug-in isn’t your best bet. Many people believe activating a module like Yoast is all it takes to make your site SEO-ready. While activating these plugins will offer some easy benefits, it’s just the start of getting your SEO up to par. Your SEO strategy is something that has to be consistently monitored and tweaked in order to actually be effective. There simply isn’t a one-size-fits-all solution to SEO. Your strategy is something that needs to be developed over time to see what works and what doesn’t. Simply installing a plug-in on your site won’t cut it.

Using Duplicate Content

It’s incredibly important that your website’s content is original and unique to your business. Publishing duplicate content on your site will negatively impact your Google ranking. If a search engine has already crawled and indexed the same content you have on your web page, the search engine will not index your page, since it has no new content. This will cause web pages with duplicate content to not rank in Google searches. If it’s essential that you have duplicate content on your site based on the nature of your industry or business, it’s best to check these images off as “noindex and nofollow” on the backend of your website if you don’t want it to negatively impact your search ranking.

Excessive Outbound Linking

While linking to relevant web pages and receiving links to your website is a good thing for SEO, excessive or incorrectly done outbound linking can negatively impact your SEO. Excessive linking is typically useless and can also harm your page rankings on Google. You will also have to deal with keeping these links updated so they don’t show up as broken to your site’s users and to Google.

And broken images and links do more than just annoy your site’s users. When Google crawls your site’s web pages and finds that it contains broken links, your SEO can be negatively impacted. While you can’t really control when another site you’ve linked to in the past has moved their content around or deleted it, you can periodically go through and check any outbound links you’ve set up on your site. Removing or updating broken links and images will not only improve the user experience on your site, but it will keep your SEO from being affected as well.

Hosting a Site with Low Bandwidth

When it comes to SEO strategy, you’ll also have to keep in mind the type of hosting your website has. Your page loading time is an extremely important element to your SEO success. No matter how much your website is set up for SEO success, if users have to wait for more than a few seconds for your website to load, they’ll likely leave. This will drop your web traffic and harm your Google ranking. It’s important to have good hosting for your website. A quick and efficient web experience is key in retaining users and having them be willing to visit your website repeatedly, driving up your search rankings in the process.

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Why Does Facebook Still Matter?

How to Get the Most out of your Facebook Marketing

Facebook has seen its fair share of controversy over the past few years, and it’s also seen a pretty sharp drop in users recently. Still, this hasn’t stopped Facebook from being a cornerstone of digital marketing. It’s still the most recognizable social media platform for the majority of digital users. No matter what you’re trying to market, Facebook has an audience you can tap into. Facebook has the largest and most diverse audience of any social platform. Here are a few tips on how to get the most out of your Facebook marketing.

Find Your Audience

The key is to find your audience. Then, focus on your purpose. Facebook is still a very useful marketing tool when you produce content that engages the right audience. Crafting your marketing toward key demographics will help you stand out to Facebook users.

Understand Facebook’s Algorithms

Facebook has made it increasingly more complicated for your content to reach the people who have connected to your business’s page. Because Facebook was becoming increasingly saturated as its user base grew, Facebook adjusted their algorithm in order to provide users a more organized browsing experience by prioritizing the content that is most relevant to them. So, just because your Facebook page has plenty of followers doesn’t mean that they will actually see your posts when they scroll through their feeds. The algorithm now heavily favors person-to-person interaction and content over default posts from your business’s Facebook page.

Boost your Posts

In the past, it would be guaranteed that at least a certain percentage of users who’ve connected with your page would be able to see your content organically. Now, the various changes to the algorithms have reduced the capacity for people to come upon your posts organically. Today, the only way to ensure a large percentage of your online community sees your content is through investing in Facebook ads.

There are some upsides to this. Since paid strategies are now the best way to actually reach your audience, you can spend less time cultivating a large number of followers and likes to your business page. You can generally bypass focusing on garnering likes and followers and instead focus more attention on value-driven marketing practices.

Tools

Facebook is constantly innovating new tools to widen the range of its marketing options. Whether it’s boosted posts, interactive Canvas ads, or follower polls, Facebook is keeping its marketing wheelhouse fresh and providing you with new ways to increase your marketing reach.

SEO

Facebook will improve your search engine optimization. Creating an engaging presence on Facebook will drive people to your site. This increased traffic will help to increase visibility through keywords, cut down bounce rates, and increase click-through rates.

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... Or let us take care of all of it for you. At Content-1, we’re happy to partner with you to make your online presence a success. Contact us today to get started.

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