Google: “Micro Moments - The New Battleground for Brands”

If you haven’t been following Think with Google, you might want to look into it. They deliver excellent insights right into your email box a couple of times a week.

One of the latest Think with Google contributions explains that mobile has changed the way we live and what we expect from brands. It’s fractured the consumer journey into hundreds of real-time, intent driven micro moments. Each one is a critical opportunity for brands to shape our decisions and preferences.

In a nutshell micro moments create an atmosphere where brands must accommodate:

Immediate action

Smartphones allow us to act on any impulse at any time. We take immediate action whenever we want to learn, find, do or buy something.

Demand for relevance

When we act on our needs in-the-moment, our expectations are high and our patience is low. This makes the quality, relevance, and usefulness of marketing more important than ever.

Loyal to needs

Our Preferences and purchases are shaped in these micro-moments. Ultimately, the brands that do the best job of addressing our needs in each moment will win.

Introducing Content-1

As demands on marketers increase on a daily basis, and corporate resources devoted to marketing efforts decrease, Content-1 is now available to fill the gap.

As marketing and sales efforts have shifted from interruptive pushing of selling messages at targets, to an environment where brands provide content that’s meaningful, the need for massive amounts of intelligently created content has increased. We must now provide content designed for people from people, not to targets from brands. We must know what the people likely to purchase our products and services are searching for, and provide it to them without the hard sell.

This overwhelming change in the way we market and sell has created the necessity for ongoing efforts to develop meaningful content, and meaningful content takes time and expertise. Often it is more than marketers can do. Many times content efforts begin with good intentions, but lack sustainability.

Content-1 is here to serve as your partner, first listening and learning all we can about you, your organization and your products and services. We help you figure out whom you need to reach and where they are. Then we develop the content they’re searching for and help distribute it across many channels.

We can help with as much, or as little as your organization requires. We constantly monitor to make adjustments and we love to catch you succeeding. So when you’re ready to provide content created to brings new opportunities to you.

Let us know. We can’t wait to help.