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Virtual Trade Booth Case Study.

Whether you’re a small business or a large corporation, trade shows offer a huge opportunity for businesses looking to get the word out about the benefits they can provide to their audiences. However, 2020 has brought much more than we could have bargained for. Across the globe, these trade shows are being cancelled, including some of the largest events of the year across major industries. 

These events provide opportunities for valuable sales and networking that businesses rely on to thrive, leaving many companies scrambling to find alternatives that will deliver the same benefits as a trade show. While there is nothing better than face-to-face contact when it comes to connecting with potential consumers, there is an alternative: taking trade shows virtual.

The Plan of Action

At The Marketing Department, we’re more than just marketers: we’re problem-solving partners committed to helping our clients stand out as innovators. With several of our clients’ trade events being cancelled, we had a problem on our hands. These events and the marketing plans surrounding them have been in the works for a long time, and we needed a way to make sure that our clients weren’t missing out on a chance to connect with valuable audiences.


Virtual trade shows offer an avenue that leads to lead-generation and networking opportunities, while still keeping everyone involved safe and healthy. No matter what industry you’re in, this year has been full of uncharted territory. If you want to remain successful, it’s essential to find new strategies that will bring you success on the current playing field. Let’s take a look at some of the virtual trade booths we’ve recently created for our clients.


When PaperCon 2020 was cancelled, Technidyne needed a way to translate the trade booth they had been preparing into a digital space. 


Technidyne has earned an international reputation for excellence in products, service, and support in the paper measurement field. Now, everything audiences would be interested in is accounted for in the virtual booth, including the following:


  • Information on the instruments they provide

  • Valuable eLearning resources designed to establish Technidyne as a thought-leader in their field

  • PDF downloads of useful literature for the pulp and paper industry 



With trade shows being cancelled left and right, Lentus, a wholesale distributor, needed a dynamic virtual setup that connected audiences with their expansive catalog of products. 


  • Information on each of the popular brands of products in Lentus’s catalog

  • Access to the large video library with relevant content highlighting and explaining the wide range of products carried by Lentus

  • PDF downloads of useful literature for the wholesale distributor audience 


Contact Us

Has your business experienced the canceling of an important trade event? The team at
The Marketing Department is happy to help you take it online. Contact us today to get started.

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