5 Thought-Provoking Marketing Quotes That’ll Make You Think Twice

If you’re a new business or even an established business who plans on ignoring your online presence, you’re going to be ignoring a huge audience and missing out on a ton of benefits. The vast majority of people looking for a service will be doing it through the internet. Don’t miss out on the opportunity.

“The best marketing doesn't feel like marketing.” — Tom Fishburne’

No one wants to be beaten over the head by your product or service. The best marketing is subtle and focuses on inspiring and encouraging your customer to make use of your business.

“Just because you are the loudest, doesn't make you right.’ — Brian Halligan

Targeting your marketing to the right channels and audiences with thoughtfully tailored content will get you so much further than marketing indiscriminately to anyone who will listen.

“Social media is one area of a business where you don’t need to outspend your competitors in order to beat them.”

You don’t have to have a huge budget in order to do your digital marketing right. Find your audience and the right channels and be savvy and selective about the ways you choose to market. You’ll be just as good as the big dogs.

“Failure is an option.” — Matthew Schwartz

Failure is great. Failure isn’t a downfall but a source of information. A huge part of attaining digital marketing success is finding out what doesn’t work. Now that you know what doesn’t work, you can focus on what does.

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Looking for a way to spur your business’s marketing growth? Content-1 will be happy to partner with you. Contact us today to jumpstart your digital journey.

7 Things Not to Do When You’re Marketing on Facebook

When it comes to making sure your marketing is hitting the right notes on Facebook, there’s a lot more to think about than just posting at the optimal times of the day or using different post types. The way your brand looks, engages, and interacts on Facebook is a telltale sign of how you conduct your business in real life. Here are some things to avoid on your path toward marketing success on Facebook.

1. Post Bad Pictures

If you’re a new business trying to increase your presence in a city and create a digital presence, posting high-quality images is a great way to get started. Posting low-quality pictures of your establishment is a surefire way to turn people off from your business. Low-res images, odd images that are out of context, and photography that makes your product look unappealing (especially if you’re a restaurant) are all things to avoid like your digital life depends on it.

2. Handle Controversy in a Graceless Way

Going out guns blazing and defending your business against any wayward comment on social media is a guaranteed way to create an awkward experience for anyone who visits your Facebook page. Prospective or existing customers will be witness to the way your brand or business responds to controversy or negative feedback. Replying thoughtfully to negative comments can actually be a great opportunity to amend a bad or broken customer service relationship. Deleting comments may seem like a short-term solution, but it’s best to address customer concerns instead of ignoring it.

3. Make Things Overly Personal

It’s important to keep your digital space sacred. Don’t clog up your feed with overly sentimental content that involves the personal lives of you or your employees. Consumers want clear and concise information that they can engage in, not an extension of your personal Facebook wall.

4. Post Too Much

Keep it simple. Don’t be tempted to crowd your feed with multiple posts per day. Users of Facebook will typically be hesitant to follow your page and engage with your content if they feel overwhelmed at the amount of content you’re posting per day.

5. Focus All Your Energy on Selling Product

It’s important to not shove your products down people’s throats. Constantly creating social media content that only focuses on selling product will leave a bad taste in most social media users’ mouths. Spamming product posts is a guaranteed way to turn some social media users off from trying your products or business.

6. Produce Tone-Deaf Content

It’s important to stay on top of what’s happening in the outside world when it comes to producing relevant content. Producing content that makes reference to current events can be a good way to engage audiences. On the flip side, it can create some awkward situations with social media users. Social media platforms can sometimes seem like the Wild West in terms of allowing people to respond to the things they see in whatever ways they please. Monitoring your social media is always important, and it can help turn a bad situation into something good.

7. Seem Desperate

Creating posts designed solely to garner likes is something that many users will find tacky. Focusing on content that is not business-centered will increase the likelihood of your posts being ignored be users. Content should be designed to inspire users to engage in your content and make use of your business’s services and products.

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Social media and marketing is a lot to handle. Need some help? At Content-1, we’re eager to partner with you on your journey toward marketing success. Contact us today.

How Does Local Search Marketing Work?

The digital revolution has changed the face of marketing. Now, the power of large-scale marketing is no longer only in the hands of giant marketing agencies. If you’re able to smartly leverage your marketing and stay savvy, anyone with an internet connection has the chance to stake a claim in the highly competitive marketing arena, regardless of the size of your business.

The digital age has made it possible for businesses of all sizes to take advantage of the power of modern marketing technology, and that’s not the only way the digital revolution benefits this type of marketing.

97% of consumers are now using online search tools to find the local businesses they need. That’s a huge audience to tap into. If your business is looking to tap into your local market and increase your brand’s presence in your area, there’s no better way than local search marketing.

What is Local Search Marketing?

Local search marketing involves optimizing your web presence in order to get found by local search engine users. Google is location based, so if a user searches for “italian food near me,” Google will immediately bring up search results based on those locations relevant to the user.

But to make the most out of local search marketing and show up in the right searches, you’ll need to do things the right way.

How Will Local Search Marketing Impact your Business

Local search marketing is extremely important, regardless if your business has a brick-and-mortar location or not. Location-based search leads are critical factors in finding new and potential customers.

Optimizing your online information so that search engines are able to adequately categorize your business is the first step to gaining a marketing foothold in your area. Let’s take a look at some of the benefits of good local search marketing.

• Local search marketing is critical in helping potential customers find your business. A large number of local searches originate from out-of-towners who are searching for businesses like yours. If your local search marketing has been done right, you’ll likely capture that audience.

• Local search marketing gives you the opportunity to provide potential customers the information they want and need. Listing benefits such has free wifi or being pet-friendly are great ways to unlock new potential clientele.

• Local search marketing offers a great way for businesses without websites to take advantage of the digital space. This will increase your traffic and potential leads.

• Local SEO helps drive people’s decisions in favor of your business. The more data they have about your business, the more trustworthy you are in their eyes. This lays a strong foundation upon which you can build a mutually beneficial customer relationship.

• Local search marketing allows people to choose your business over your competitors. The more data search users have about your business, the more trustworthy you will appear. Good local search marketing lays a solid foundation to create relationships with new customers.

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Ready to reap the benefits of great local search marketing in Louisville, KY? At Content-1, we’re experts in helping small businesses jumpstart their marketing success. Contact Content-1 today to see how we can help you with any of your marketing needs.

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