Blogging & Social Media.
Marketing Strategy
Content for blogging and social media are paired together, with many social media posts linking back to blog posts. This increases the number of links to your site from third party locations. Search engines like to see this and your website will be rewarded with better SEO rankings.
Blogs and social media posts can also target key audiences through boosting. We Identify the occupations and demographics best suited to your brand and then target them by boosting messages that are of particular interest to them. Analytics tells us what's working best, and of course moving forward we focus more and more on successful topics that your audience is gravitating toward.
It is very difficult for organizations to drive relevant content consistently and effectively. Everyone has their job to do and the pressure and time involved with coming up with the right content, vetting it, posting it and measuring it can be overwhelming. The Marketing Department is here to help with services that provide quality content with the consistent timing of posts you need to be effective.
Social Media Vegas Style
This Lentus social media campaign focused on drawing traffic to their trade show booth at a key industry event in Las Vegas.
Blog Posting With Reach
Blogging is a great way to dive deeply into the products and services your company provides. It is very important to write posts from the point-of-view of the targeted reader. We focus on quickly telling them what's in it for them in a post and we make sure the topics and key words in posts match with the most likely search criteria used by audiences we want to reach.
A Look That Creates Brand Identity
Technidyne is a good example of creating a look and feel for a client that is carried through all aspects of their marketing. The common design seen below let's customers know it's a Technidyne post as soon as they see it.
STRATEGY | WEB | BLOG & SOCIAL | EMAIL | VIDEO | DESIGN | MEASUREMENT | COPY