4 reasons your company should advertise with video online

Studies show that video scores much higher than any other media type for engagement online. Here are four reasons your company should be marketing with video online from Content-1.

Video Engages Your Audience

“Engagement” is the number one-word marketers use to describe the viewer’s state during a video ad. A study of U.S. online shoppers discovered that by far the most engaging video ad was the Taco Bell ad showing the journey of a taco. Most viewers who saw that ad finished watching it in less than 30 seconds. As well as being an engaging way to market your business, video is also a great way to get a handle on your customers’ online behavior. “People tend to act as if they were talking to a friend, which makes them more willing to talk to a friend than do so with someone who isn’t,” said a study on the psychology of online communication. So, if you want to engage with your customers online, then it pays to engage with them with video.

The Best Time to Post Video is on Weekends

The key to a video that gets shared and engaged is timing. It shouldn't just be posted on Thursday or Monday. Make posting videos a part of your routine. Make your videos new and exciting, and/or a little bit weird, in the end, you will have something that your viewers will want to engage with. If they do engage, they are likely to share it. Videos help people to connect to each other. We are constantly trying to be more connected and less alone.

Make Sure You Have the Right Video for Your Brand

First and foremost, consider the target audience you are marketing to. As someone who spends his days working with small business owners, I can assure you that they are interested in video marketing. After all, most of them don't have a dedicated budget for TV advertising. But they do have a budget for video, so you have to find the right videos to use online. I have a big problem when I find a video that appears to be great but turns out to be totally wrong for the brand. Whether it's on Instagram or YouTube, I go to the brand's website to see if it actually uses the video. If it doesn't, I remove it. Even with clients, I've had to remove videos that went from great to no longer being relevant to their company after just a few days.

Statistics Tell a Story

Much like a good story, a great ad tells a compelling narrative. With most companies not using video, it’s possible they aren’t aware of how many stories can be told with just a few seconds. Within one minute, you can have a piece of content that touches the hearts and minds of your viewers. Much like pricing can help a consumer make a purchasing decision, video pricing is much easier to understand. Creating a concise video with clear pricing can help clients understand why they need to purchase the product, while generating a sense of urgency to get the product before it is sold out. Within just a few seconds, a video can explain this strategy, making pricing more transparent.

When it comes to developing your video strategy and for writing, producing, and distributing videos that get results, contact Content-1 for help.

The benefits of Facebook advertising: How to get the most out of It

Many businesses small and large have discovered the importance of effective advertising on the Facebook social media platform. Content-1 would like to share how you can get the most out of Facebook for your business or organization.

How to make an advertising account

If you are interested in making an ad account, all you need is a Facebook page and account for a business, but keep in mind that it may take some time for them to approve your account, so do not put your business or organization on any live account right now. You need to join the business account section in Facebook by creating a business page. When you join this section, a message will pop up. This message contains a personal link to a special Facebook website for business owners. Click on this link. After you are on the special page, you will be shown a form that allows you to create an advertising account. Now that you have created your advertisement account, it is time to work on your ads.

How to edit your Facebook ad

You can easily edit your ad to match your specific business goals and audience by first creating a Facebook ad. Add the photo, audio and headline you want to feature in your ad. The next step is to write a description. Be descriptive adding action verbs to describe what the audience can do after viewing the ad. When the ad is done, review the results to ensure that your ad does what you wanted it to do and who it can reach. Facebook offers insights on how your ad is performing. Follow these steps to view your business goals and audience to find out if your ad will be successful: Click on Ads in the left-hand side of the screen. You will see all your ads in the dashboard.

Targeting and delivery

Facebook’s powerful advertising tools can be used for marketing your business or organization. This system allows you to target specific audiences by people from the same zip code, geographic area, age range or income bracket.. You just must make some adjustments to your advertising campaign and schedule it correctly. You must understand that this type of advertising works best for mobile phones and cell phones, so you need to reach your customers where they are – mobile devices. With the Facebook Advertising Spreadsheet, you can record data related to your account, to see the results of your campaign. You can plan out how to optimize your campaigns, to make sure they reach the right people.

Tips for success

If you’re not already working with Facebook Ads, now is a good time to start. You can reach an audience of users in one quick and easy step. Facebook is free to use, the only cost is the placement of your ads. To help you get the most out of Facebook for your business. Remember to use the hashtags like: #Fitness, #Holiday, #New Year, #Christmas, #Valentine’s Day, #Mother’s Day, or any other hashtag related directly to your business. The top three Facebook advertising hashtags, according to the social media management platform Buffer are #Fitness, #Holiday and #New Year.

If you need help with your Facebook advertising strategy and the best content to support it, contact Content-1 today.

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Why Your Business Needs to Engage on Social Media

Social media is not going to go away, and your business should be using it as effectively as possible. We live in a world where social media rules, so you might as well begin using it to your advantage!

Why does social media matter to your business?

Social media is a great way to give potential customers a glimpse of what your business is all about. It can also help your current customers understand more about your business and how to get the best out of it. You can show your current customers why they should continue to buy from you by encouraging them to spread the word, both about your business and about the fantastic experience you can provide. On top of this, by signing up for an account on a social media platform, your business will be able to engage with a global audience. This can be a great way to showcase your business to a wider audience and to grow the client base of your company.

What are the benefits of using social media for your business?

Social media gives you a great opportunity to engage with a whole new audience. You can connect with thousands of people, from all over the world, and they may even engage with your posts! Social media platforms such as Facebook allow you to reach a new audience of potential customers that wouldn't be able to view your product or service otherwise. It also provides a great way to have your products showcased and sold, so you can earn some extra cash. You can have items available for sale within minutes, or you can build an online store to showcase your products. Doing all of these things online can prove invaluable for your business.

How to start a social media marketing campaign

It’s clear that you’ll need to leverage social media to help grow your business, but it’s also important to know how to go about doing so. Social media marketing involves planning and doing a bit of research to find the best way to interact with your audience. The best place to start your social media marketing campaign is to have an in-depth conversation with your audience about the brand you represent. This is where the real opportunities can be found, and when done correctly, this can pay off incredibly for you and your business. This will help you figure out what your brand is all about. What do you want to tell your audience and your customers? If you don’t already have this answer, it’s time you do.

When should you use social media for your business?

It's always important to know when to take social media seriously, particularly in your business. Whether your business is brand new, or you've been in business for years, it's likely that you will still make use of social media as a way to promote your business or showcase your work. Social media posts should happen at a frequency that keeps you top of mind with your customers. It is important to be in there when customers are making buying decisions.

Contact Content-1 to learn how your business can reap more benefits from social media.

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