Boxes, bags, cartons, product labels and tags - Lot's of recent package design at Content-1

Content-1 has been working to develop branding and packaging for the new Lentek brand of personal protection equipment. The Lentek brand work included logo and icon development as well as establishing brand standards with the creation of a common look and feel. Once the brand was established, all of the products needed to be packaged for transport and sale. This included the design of boxes, cartons, product tags, sample bags and more. Point of Purchase displays will be added moving forward.

Louisville, Kentucky provides lots of opportunities for package design. Packaged products are a big part of our economy and Contnet-1 has deep experience in the development of thoughtful package design that appeals to targeted audiences and accomplishes design goals. As a Louisville package design company and a whole lot more, Content-1 would love to help with your next packaging challenge. Put marketing expertise and purpose driven design to work for your brand. Check us out at Content-1.com

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4 B2B marketing resolutions to make 2018 your best year yet.

Happy New Year! And welcome to 2018 B2B marketers. It’s time to look into the coming months and see the trending topics that could lead to greater more growth and ROI from marketing efforts moving forward.

Here are four emerging B2B marketing trends you should consider integrating into your 2018 marketing plan.

1. Marketing automation.

Wouldn’t it be great if you could automate your everyday B2B marketing tasks to save time? With marketing automation not only will you be able to automate repetitive tasks, you can also nurture prospects with highly personalized, useful content along the journey to purchase.

The technology is in its early stage of maturity, and marketers are figuring out how to best exploit the possibilities to deliver relevant and timely communications to prospects.

Marketing automation is more about nurturing your prospects than selling to them. It helps you streamline your inbound marketing strategy and enhance the communication by delivering content exactly when your prospects need it.

2. Content marketing.

As the customer journey becomes longer, businesses will need to deploy plenty of research on different stages of the customer lifecycle. Content marketing is highly effective for B2B marketers to educate potential customers about best practices for their industry.

Although nearly 90 percent of B2B marketers use content marketing as a core component of their online marketing strategy, only 37 percent of them have a documented content strategy, according to the Content Marketing Institute’s 2017 benchmarks. Lack of strategy is the primary reasons why content initiatives fail, so be sure you have a plan and that you stick with it over time.

Set the goals you want to achieve through content marketing and measure them through KPIs. Although content marketing is cheaper, it’s not certainly free. To measure ROI, you need to calculate the cost of content production and editing. You’ll also need to measure various factors like traffic, brand awareness and customer engagement that you acquired through content marketing along with sales and revenue.

3. Content personalization.

B2B businesses are still slow to adopt it content personalization. Personalization of emails is a common tactic across all industries and can be very effective.

A study by Seismic and Demand Metric looked at the reasons why B2B business were not implementing personalization and found that a lack of resources, technology and data were cited more often than not. They also found that effectiveness of content personalization strategy is resoundingly high for those who have adopted it. The importance of personalization may make it one of those areas that warrant outside help if you need it to make sure you leverage its advantages.

4. LinkedIn marketing.

Just like the previous years, LinkedIn is expected to outperform other social channels for B2B businesses.

After being acquired by Microsoft in 2016, LinkedIn has released tons of features that are geared towards making LinkedIn the most efficient and cost-effective platform for reaching B2B audience. For example, the recently released In-mail Analytics features help you get more response and improve your entire team’s performance. Social selling is no longer an experimental strategy. It’s the new industry standards for B2B sales.

With technology on the rise, the possibilities for B2B businesses to engage with their potential prospects are endless. If you haven’t incorporated the new trends in your strategic planning for 2018, now is the right time.

If you could use some help with your digital marketing in 2018 contact us at Content-1. We’d be happy to help evaluate where you are and strategize as you reach for your goals in the coming year. www.Content-1.com

How Louisville Businesses Can Connect with Customers

You should give your content a boost with visual storytelling. The numbers are pretty impressive – marketers are investing heavily in visual content:

• 74% of marketers use visual assets in their social media marketing

• 93% of senior marketers say photography’s important, and even critical to their overall marketing strategies

• Video will account for 80% of all internet traffic by 2019

How do you produce visual content and use it to keep your audience’s attention?

Always use a visual

• It may seem like an obvious tip, but it’s crucial that your team is communicating visually across platforms.

Do an audit of your website, social media channels, emails, apps, and more, and make sure you’re using photos and videos to catch and retain attention.

Build a consistent visual identity across platforms

The strongest brands have a consistent visual identity. When you build your brand guidelines, include a photography section that outlines your photography style, key photo characteristics, and guidelines on image use on social media and your website. Include examples so everybody’s on the same page.

Connect with a value

Customers don’t connect with products or services as much as they connect with a brand’s values. What do your customers care about? What makes them tick? Creating a video that tells that story will get more attention than a video about your product.

Source awesome photography

The RIGHT photo will engage your audience better than just ANY photo.

Using original photography or utilizing Photoshop to manipulate stock photography to tell your story more effectively and can set you apart from the crowd. Make sourcing high-quality photography a priority.

Get started with video

There’s no denying it – video content is getting everybody’s attention. You can’t ignore video. It’s too important.

You can start shooting short videos for social media with your iPhone and as you progress, for the more important posts, hire a video production resource that’ll make your communications shine.

Work with live video

Live video is a hot topic for marketers. What’s the best way to use Facebook Live, Periscope, or Instagram Live stories?

• People have a fear of missing out, so you should encourage them to join in – If you can catch your fans’ attention while an event is unfolding, you can motivate them to join in before it’s too late.

• Give your audiences something they couldn’t otherwise experience – Give your viewer a front row seat to exclusive events and special offers.

Highlight real employees and customers

Keep open the lines of communication with your employees and your customers, and let them know you’re looking for story ideas. Remind them that no story is too small or insignificant. Sometimes the simplest stories are the best ones.

Start now

You don’t have to try all these visual storytelling tips this month. Start with one. Adding a little more visual storytelling to your content will give your marketing a boost. Experiment and tackle new ideas as you go.