Artificial Intelligence (AI) is being integrated into our daily lives in ways that create efficiencies we have never experienced before. While we may expect AI in some of the less creative processes in our lives, we might not expect it to be affecting the more creative areas of our lives, like design and copywriting, but the truth is artificial intelligence is having a huge influence in these areas too. Today we're going to explore what artificial intelligence means for the future of copywriting.
What is AI?
According to Wikipedia, AI is defined as, "the ability of machines to exhibit intelligent behavior, to learn, reason, and communicate." Artificial intelligence is something that machines are capable of exhibiting and is the ability to perform tasks that normally require human intelligence. Copywriting is one of these tasks. With limited information such as a topic and an opening paragraph AI can automatically research the topic, and outline and write a completely original blog post or article in seconds. As artificial intelligence has advanced in the past few years it has greatly affected the writing industry. In fact, AI has been referred to as the second machine age.
How is AI affecting the future of copywriting?
Artificial Intelligence is going to change the face of the art of copywriting forever. While we may not be able to fully understand AI at the moment, it is something that's on the horizon and something that has already started to change the world, and it’s going to change the way you write. AI has huge potential in the creative field of copywriting because the truth is, we're living in a digital age where words are becoming a lot more important than they ever were in the past. The written word with incorporated keywords is the foundation of Search Engine Optimization (SEO) used to find businesses and resources online. Another area of focus for AI in copywriting is language translation. As technology continues to evolve and advance at an unprecedented rate, AI is going to be able to give us translations in real-time which. If writing is part of your job as a marketer, you can be sure it’s going to change the way you create content.
How does AI affect Copywriters’ jobs?
When it comes to copywriting AI can streamline some of the most time-consuming parts of the process and will have a tremendous impact on your job now and in the future. As you can imagine, copying is already extremely valuable, but AI can potentially improve your accuracy in finding those most important keywords that will help push your content to the top. As mentioned in this blog post, content promotion isn't just an opportunity for human writers to improve their craft. AI can also help make a big difference in the way we share and distribute content with each other.
How can copywriters prepare for the future of AI?
While many of us might be apprehensive about the idea of artificial intelligence becoming a part of our lives, we've witnessed the transformation it's creating and feel that you should be excited about it. AI has tremendous potential in the fields of education, healthcare, personal assistance, marketing and advertising and a whole range of other areas. Think about these areas and what would be possible: Artificial Intelligence could eliminate the need for receptionists and customer service representatives in customer contact centers. In healthcare, AI could serve as an effective tool to diagnose patients much faster than we are today. In advertising AI can make writers more efficient and effective in writing and editing copy that gets intended, measurable results for clients.
Conclusion
With so many exciting changes taking place at an industry level it can be easy to get swept up in the news and forget that the people most affected by these changes are those that are creating and consuming content. In fact, the benefits of adopting AI could be felt by these people in a very short amount of time. In order for this to be possible, though, you need to get started right now. To learn more about how you and your organization can best benefit from integrating AI into copywriting processes, contact Content-1 today.
Oh, by the way. This blog post was written by an Artificial Intelligence article writer in about 15 seconds.