Google has rolled-out major updates to its search algorithm. The updates included the new BERT system (Bidirectional Encoder Representations from Transformers), an update to the core search algorithm aimed at improving the language understanding capabilities of Google.
Google advises that rather than chasing the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.
In fact, content marketing is so important that overwhelmingly content marketers agree creating content makes their audience view their organization as a credible and trusted resource:
Stats from the Content Marketing Institute include:
Content marketing costs 62% less than outbound marketing and generates 3x as many leads.
Content marketing has lower up-front costs and deeper long-term benefits than paid search.
615 million devices now use ad blockers, which means your ads are not being seen by as many people.
Small businesses with blogs generate 126% more leads than those without blogs.
Content marketing rakes in conversion rates 6x higher than other methods.
Even with all the innovation and implementation of AI, chatbots and programmatic advertising, content marketing remains a reliable, powerful way to attract, engage and grow new customers. Content builds relationships with customers in real, quantifiable ways to deliver long-term value for your business. With Google continuing to value well-researched, regularly updated articles, many leading businesses will continue to invest heavily in content marketing.
Attract, Engage and Grow your customers with Content-1